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Spain | PR Influencer Promotion | Panamá

OBJECTIVE

Online Promotional Campaign with top national travel influencer (Paco Nadal)

ACTIONS

Interface Tourism Spain collaborated with Paco Nadal, one of the most renowned influencers, bloggers and travel journalists in Spain and Latin America. Active online campaign by Paco Nadal through his social media channels: Instagram, Twitter, Facebook, and YouTube, all highly followed by digital users in Spain Production of 3 videos (2-minutes length each) focused on nature, adventure and Panama City´s old town, showcasing the most spectacular landscapes of Panama 10-minute feature in the radio show “La Ventana” broadcasted weekly on Cadena SER (leading radio station in Spain)

RESULTS

  • Video 1 on Nature posted on Facebook: 966,808 Reached, 419,000 Views
  • 15,000 Shares, 7,600 Interactions
  • Video 2 on the Old Town posted on Facebook: 399,000 Views
  • 15,000 Shares, 8,900 Interactions