UK | Account Work | Visit California x Brit
France | Maintaining Visibility | Philadelphia
OBJECTIVES
Due to travel restrictions between France and Philadelphia due to the COVID19 health crisis, it was essential to maintain the destination’s visibility on social media and continue to inspire our target audiences.
ACTIONS
A specific editorial strategy highlighting the key messages of the destination around different themes (art, culture, history)
Use of the best performing short video formats on social media
Social ads on Facebook using the most relevant advertising formats and targeting specific audiences for each post
Youtube campaign to reach our different targets by activating different advertising levers
RESULTS
+ 1 000 000 impressions
+ 200 000 video views (+ than 15 seconds)
+ 20% view rate
