UK | Account Work | Visit California x Brit
France | Social Campaign | Mauritius Tourism
OBJECTIVES
Strengthen the editorial strategy by focusing on high quality content attracting the young French’s favorite themes.
Promote the hashtag #IleMaurice and start a daily conversation with the community thanks to community management tools
Viral content published on a weekly basis with “wow” and practical information
Special social networks events: contests, flash sales, etc.
ACTIONS
Interface Tourism implemented a campaign to attract new targets of French travellers by showing another image of the destination thanks to social media: define a new editorial strategy adapted to each media, create new innovative formats; maximise the visibility of Mauritius by developing the community and the engagement rate on Facebook, Instagram and Twitter
Creation of impactful campaigns with influential marketing players towards priority targets:
Organisation of a fam trip for influencers
Definition of a social media plan including sponsored ads
Media partnership with Konbini (1st media for millennials) leading to the publication of an online article and the promotion of content on their platforms
Integration of business partners (airline companies, hotels) into the campaign
RESULTS
+40 posts created
+1.5M people reached
+4.5M views (videos watched 60% average)
30k views of Konbini article leading to 24,9K interactions
